Your competition is reaping the benefits and you need to get started. It’s time to make the most of Facebook Ads and see the leads generated.
Unfortunately, if you don’t know how to use the advertising features for businesses on this platform, you’re going to want to find a beginners’ guide to get you started. Let’s discuss some highlights of what you need to do so that you can be successful on this platform.
Planning Your Strategy is Key to Your Success
No matter the advertising you’re working with, you need to have a plan. Before you begin to upload images and content to your Facebook Ads account, you need to develop your strategy. This can be done by answering some of the questions that often come up. These questions revolve around what you’re promoting, who you’re targeting, and how they will use the products or services.
Choose the Objective of Your Facebook Ads
When you choose the right objective, your ads will be placed where you need them. If you have the wrong selection, ads won’t be shown to the audience that might make the most of what you have to offer. This program allows you to choose from the following objectives:
Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalogue Sales, and Store Visits
If your goal is to turn your ads into sales, you’ll likely select the “conversions” option and allow the other aspects of your ads to be secondary.
Pick the Right Target Audience for Your Ads
Before you can place ads, you need to know the audience you’re trying to attract. Facebook Ads offers several ways for you to select the right audience and figure out who you want to see what you have to offer. You can select your audience based on core similarities, as part of custom selections, or audiences that appear to be similar to your current clients. The right audience selection allows you to enjoy maximizing your engagement level.
Where Will Your Facebook Ads Show Up?
Placement makes a huge difference in where your audience sees your ads. Some ads are only shown on computers, some only on mobile devices, and others connect via Instagram Stories. Figure out where you want your ads to be seen and make the right selection. The right placement is something you may want to research further and understand how you can gain the most from.
How Much Do You Want to Spend?
One of the most important questions you’ll have to answer when setting up your Facebook Ads account is the amount you’ll spend. This is something you can figure out for specified timeframes. You can increase the amount during special campaigns or lower it during slower selling seasons. You’ll also need to tell this system what type of items you are going to pay for whether it will be link clicks or impressions.
Select the Right Type of Facebook Ads
There are several types of ads for your Facebook campaign that can support your business and send leads to your account. Let’s look at a few that are impactful and can help you right away:
Using images to showcase your products, you can add a bit of text to the mix and give your audience a visual way to enjoy the items you want them to buy from you.
When the best way to sell is by demonstrating the products or services video ads are the answer. You can run these in your News Feed and on the FacebookStories feature to give your Facebook Ads more visibility.
If you want to offer several images or videos to your audience, carousel ads are the answer for you. Add your own descriptions and enjoy the flexibility of this type of ad for your company.
Automatic Placement is One of the Easiest Parts of Facebook Ads
Do you know where you want your ads to appear? If you’re not sure, you can start by selecting Automatic Placement and Facebook will handle the placement for you. Your ads could show up on Instagram, in Facebook Stories, or in Messenger.
Dig Deeper and Find Success with These Ads
You can get started with the information here, but you may want to locate more information and take a deeper dive into the use of Facebook Ads for your business. Learn more, try different features, and watch the leads pour in from this social media marketing tool.