For the last few years, shopping for a used car has been a volatile prospect. Shoppers have largely learned to expect increasing price tags when […]
Short-Form Videos: Perfect for Car Dealership Marketing
How long should your promotional videos last? Are you going in-depth or is it better to offer short-form videos that grab the viewer’s attention?
Effective Techniques for Marketing to Gen Z in the Automotive Industry
Is marketing to Gen Z buyers much different than marketing to millennials? It might be, but some of the methods might be exactly the same.
2025 Toyota Camry Unveiled: Hybrid-Only Powertrain, Sleeker Design, and Enhanced Technology
The Toyota Camry may not be the most exciting option at your car dealer, but it’s still a popular pick based on its spacious cabin […]
UAW Wins Deal With Big Three
Good news for car dealerships and consumers, the United Auto Workers strike most likely will not disrupt sales and selection for now.
Zero Percent Auto Financing Deals Hit New Lows
Having a zero percent APR on a new vehicle purchase means you can take out an auto loan without having to pay back interest on […]
What to Expect from the Used Car Market in 2023
The used car market has seen a lot of ups and downs in the past few years. Prices and demand in 2021 and 2022 went […]
Buying an RV? Here are the Features You Should Look For
Nothing is more exciting than planning to visit your local South Carolina RV dealer to find the right RV to take out on the roads […]
How to Be Best Prepared to Trade in a Car at a Dealership
So, you’ve found your dream car. It’s at the car dealership waiting for you to drive it away. All that’s left now is to get […]
Take Advantage of OEM Programs
How do you help a customer go from thinking about a car to buying one? Without being crude, it’s the pushing of a customer to […]