Many dealers try something new – a company, product, or technology – don’t see initial success. They then abandon it and move on. Their impressions of it become set in stone. “Tried that. It didn’t work.” Early adaptors often have this happen only to find that two or three Read More …
We all know it’s coming, at least most of us do. The local, state, and federal governments are starting to really crack down on what they’re calling “deceptive” marketing practices when it comes to vehicle pricing. Eventually, everyone will have to be completely compliant, but Read More …
It’s strange for dealers to hear the words “no charge” when talking to vendors. It can actually make the company seem less trustworthy because there has to be a catch, right? There’s always a catch. Nothing comes for free.