"Your content is terrible." We can make that statement 100 times to car dealers without even looking at their websites and we'll be right 99 times. The automotive industry has … More
Automotive SEO Services
The dubious "art" of link-building died on April 24, 2012. That's when Google announced their first Penguin algorithm update and sent companies around the world and across the … More
Of the three major search engine ranking factors, social signals are by for the least utilized in the automotive industry. Since 2010, Google has been utilizing social signals as a … More
This is one component of a proper automotive SEO strategy that shouldn't be on our list. We really wish it didn't have to be. It's so easy to handle this extremely important aspect … More
In the automotive industry, localization is everything. People search in their immediate area for dealerships with which to do business. It's that simple. Unfortunately, most … More
It's impossible to know for sure how well you're doing on your search engine optimization by doing a few searches. We've seen some of the worst optimized pages show up for a few … More
Links Are Growing in SEO Value
Google recently tested out a variation of their ranking algorithm that didn't include links. This sent the SEO world into a frenzy as link-building has been a valuable tool for … More
Guest Posts in the SEO World – Challenges and Truths
Guest posting is a popular method that SEOs use to get high-quality links to their sites. According to Rand Fishkin, it's a very slippery slope. This is an important video to watch … More
Six Key Factors for Local Search Optimization
In the world of search optimization for car dealers, there are three words that make up the mantra for defining the targets to attack: local, local, and local. There are so many … More
Why Link Earning is So Important for Automotive SEO
There have been changes to Google and Bing over the last two years that rocked the old school search engine optimization styles. The art and science of link-building has … More
Why We Don’t Charge for Automotive PPC
It's strange for dealers to hear the words "no charge" when talking to vendors. It can actually make the company seem less trustworthy because there has to be a catch, right? … More
A Visualization of Modern Search Ranking Factors: Content
Content is king. If you've been in marketing at all in the last few years, you've heard this mantra over and over again. The funny part is that it wasn't always true, even when … More