Mazda, one of Japan’s premier automakers, has fallen short in recent months and is desperate to make an immediate impact. With the race to switch […]
Take Advantage of OEM Programs
How do you help a customer go from thinking about a car to buying one? Without being crude, it’s the pushing of a customer to […]
Social Media Best Practices for Dealerships
If you’re planning on tackling next year with a new strategy for your dealership’s Facebook, Instagram, or Twitter account, be sure to tick these social […]
Tried That, Done That… Think Again!
Many dealers try something new – a company, product, or technology – don’t see initial success. They then abandon it and move on. Their impressions of it become set […]
3 Reasons to Start Laying Out Car Pricing Details Now
We all know it’s coming, at least most of us do. The local, state, and federal governments are starting to really crack down on what […]
Why We Don’t Charge for Automotive PPC
It’s strange for dealers to hear the words “no charge” when talking to vendors. It can actually make the company seem less trustworthy because there […]