Google Discover is different from Search. Search takes your query and returns the top results, Discover shows results based on interests.

This may be an oversimplification of what this feature offers on Google, so we’ll go a little deeper. Not only are your interests part of the algorithm for Discover, but this channel shows the latest news and information. This means the Discover page is continually refreshing to keep you updated. Whether you’re a user or a digital marketing company, you want to know how and why this feed shows the results it does.

Discover Can be More Helpful than Search

Users taking advantage of Discover automatically see content when published; based on their interests, but that’s not all. This channel also shows helpful content from across the web, giving users more information about a topic than searching. When searching for a topic, the keywords used in the query bring results. These results are the top pages ranking for that keyword and paid ads for the same keyword. The information needed could be in those pages, or a user may have to try searching again. Discover is less predictable than Search and is primarily a supplement, but it can be much more helpful at times.

How Can Digital Marketers Ensure Content Appears on Discover

Thankfully, Google Discover doesn’t require anything special to bring pages to users through its format. If the content indexed by Google, meets the Discover content policies, it will appear to a user. No tags or special structure can influence this factor, allowing users to receive pages with more authority than those that don’t. Presentation of content on this channel provides users with topics that they show interest in without searching for them.

The E-A-T Method of Discover Content

Similar to content appearing in a search, Discover brings individual pages to users that demonstrate Expertise, Authoritativeness, and Trustworthiness. As a digital marketing team, if your content can meet all three of the E-A-T principles, you’ll have a much better chance that it will show up on the Discover channel. Even though Search and Discover are different, the same principles apply to both, which tells you, once again, that you don’t have to do anything particularly special to have your content show up in the Discover channel for a user interested in your content.

How Can You Get More Traffic Through Google Discover

Here are some helpful tips to ensure Discover picks up your pages for users showing an interest in the type of content you share.

It’s2022, Your Website Should be Mobile-Friendly by Now

You know more searches occur using mobile devices than laptops or desktop computers. In fact, very few individuals have desktop computers at home anymore. Get with the times and verify your website is mobile-friendly. One way to do this is to use Accelerated Mobile Pages which will optimize your site for mobile devices, ensuring faster load speeds and a full-screen experience.

Images Matter, Almost More than the Content

Use high-quality images and videos to perform better on Google Discover. Your images must be 1,200 pixels wide and have a descriptive filename. Avoid using a site logo in your content images, unless specifically discussing the benefits of that site. Take the time to include high-quality media elements, and you’ll find your pages are being shown on Discover more often.

Create Consistency on Your Website

Typically, companies build websites to display products or ideas to generate revenue. Crossing industries or channels isn’t often a problem, but sometimes it can be. Ensure your content stays consistent with your message. If your website has to do with outdoor adventure activities, you’re not going to talk about the interior décor of a home, unless it’s a destination location during a trip nearby. Consistent content is rewarded by Google, adding authority to your site.

Popularity Matters to Discover

Think of Google Discover as the hot topic of the day. This channel refreshes whenever new pages appear for the user’s interests. Your content needs to remain fresh and include popular topics to continually impact its chances of showing up in user feeds. You can approach the same popular topic in several different ways to keep it relevant and show various viewpoints.

The User Experience is a Big Deal with Discover

Paid ads are great for bringing in advertising revenue through your website and digital marketing efforts, but they do not get rewarded on Discover. Reduce the number of paid ads on your content pages to rank higher and show up in Discover feeds. A good rule of thumb is to not have more ads than pages of content for the channel to pick up your topics.

Continue to Create High-Quality Interesting Content

Content remains the driver of organic results in Google, and the same goes for the Google Discover channel. Be authoritative on the subjects you cover, use lots of high-quality images and videos, and make sure you implement SEO strategies to increase your ranking on Google. Every piece of content you create needs to answer the E-A-T questions. If all content does this, you’re going to show up in the Discover channels very quickly.

Use Social Media as a Tool

The trustworthiness of your content is improved when you get your social media followers to share your content. Place your content on all of your channels and find out which channels help create the shared experience you desire. When people share or comment on your posts, it increases the trustworthiness of your content.

Get Discovered on Google Discover

Thankfully, you’re already doing everything you need to be visible on Discover pages to rank higher for search. This should make the job of being discovered much easier for you. The use of Google Discover helps many users find the information they need without entering a search term, which many enjoy.

This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.

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