Forget about the New Year, New Me vibe; you need to focus on where your company should put your marketing spend for 2022.

When you have a small company, a start-up, or want to shake things up a bit, you’ll want to know right where you should spend your money so that you can get the most out of the digital marketing strategies that your company will employ. You can’t afford to be wasteful with your budget, which means you need to be fully aware of the best ways to grow your online presence and reach more customers to offer the best results during this new calendar year.

Content is Still King; Market Wisely

The days of keyword stuffing, sales pitches, and pushy advertising are over. Today, you need to create content for your audience that’s engaging, somewhat entertaining, informative, and meets a need. If you’re solving a problem that faces your customers, you’ll want to ensure you highlight this fact in the content you offer.

When creating the content for your audience, think about what your audience needs, how you can solve their issues, and what keeps them up at night. Target your content to show them how your products and services can make their lives better when they take advantage of what your company has to offer. With this focus on your content, you’ll have the foundation for the marketing spend that will bring the results you’re looking for.

Spend a Little Money for Every Click

You need a strong pay-per-click campaign. This is one of the most direct ways to bring leads to your website with ads that are geared toward those who will click on your ads to see what you have to offer. Pay-per-click can benefit you in a way that old-fashioned advertising doesn’t. The old advertising method showed us screaming salespeople that were simply pushing products at you. While you can still find this on television, a pay-per-click campaign does things better for you.

Using Google Ads to create your paid-search query, you can directly reach customers that are showing interest in the items that you advertise. Using paid ads is a great way to spend money smartly and ensure you only pay for your ads when potential customers click on the extensions embedded in your advertising.

Show Your Customers Your Stuff

When was the last time you watched a video on YouTube? Most likely, this happened just a few hours ago, or you’re watching one right now. Statistically, we see more videos than most other forms of marketing, making video marketing one of the most important ways you can experience one of the most effective marketing spend investments that you should make. Creating and offering videos has become an essential part of the marketing efforts needed to effectively bring your products and services to your viewers.

Using videos to highlight your brand, products, team, and services will enhance your recognition with your audience and bring more customers to your website. You can add links back to relevant pages on your site that will allow visitors to buy products from you with only a few clicks. This seamless process from a video to a sale can be one of the most effective marketing efforts you employ this year.

How Visible Is Your Company on Social Media?

Social media is about more than simply sharing personal events, silly videos, and political opinions, it’s also a great place to bring more followers into the fold and offer them what you have for sale. Whether you’re supporting a charity and trying to find the best way to sell your products, social media offers you a wide range of potential customers willing to connect with your organization.

One of the most important aspects of social media marketing is to engage with your followers once they have engaged with you. Whether that’s responding to direct messages sent to your company account inbox or you respond to comments on your posts, engagement is key to a successful social media marketing campaign. There are aspects of social media that require marketing spend, but it will certainly be money well spent.

Optimization is the Name of the Game

Search Engine Optimization (SEO) is still one of the most important aspects of digital marketing that you can employ. This is not a one-size-fits-all prospect; you’ll have to figure out what the best formula for your industry is so that your pages rank on the first page of any search engine. Sometimes this involves adding supporting ads that have links back to your pages; other times it’s all about the content that you create.

Thankfully, it’s relatively inexpensive to invest in SEO, making this one of the most important parts of your marketing spend. You’ll want to create some content that is organic and ranks without you spending any money on it, while other parts of your SEO strategy will be to pay for the keywords that are being used in your content. This is a great way for you to bring brand awareness to your company and become a household name.

Are You Serving Your Customer Base?

The “million-dollar idea” you have for the products and services you offer that are made to help your customers are made to serve their needs. It’s important to keep this in mind when planning your marketing spend this year. You can support this idea with infographics, vlogs, blogs, and your social media posts. Your goal should be to build trust in the brand message you have created with demonstrations and informative videos that potential customers can use to benefit their lives.

While the overall goal of all aspects of your marketing campaigns is to gain more paying customers, when you have the thought in mind of serving your customer base and fixing problems they might be facing, you’re going to make better decisions when spending your marketing budget. Use these six methods to improve your ROI in 2022.

This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.

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