The three shields will continue to be part of the Buick logo, but they won’t be overlapping or surrounded by a circle any longer. Additionally, these three shields in the new logo sit horizontally together instead of on an increasing diagonal line. This tri-shield look dates back to 1959 with some type of shield design that has been used since 1937. The new logo was recently filed with the United States Patent and Trademark Office (USPTO), which makes this change somewhat official. With a move from the current model lineup to a new electrified future, it’s as good a time as any for the Buick brand to shake things up.
New Models are Coming for Buick
A recent teaser tells us the new Electra concept should arrive for Buick soon, but we don’t have any specifics about this new model. We should also see a new Regal offered to replace the old model once the calendar turns to 2023. This new Regal might be the first Buick to wear the new three-shield badge for this brand. Expect this new look to arrive for the various SUVs offered under this GM brand. We could be in for a serious expansion of the Buick brand.
What Models Does Buick Currently Offer?
Right now, there are four SUVs that make up the Buick North American lineup. These four SUVs are the Encore, Encore GX, Envision, and Enclave. Let’s take a quick look at what each one has for you.
The smallest Buick you can find is the Encore. We don’t know whether or not this little premium SUV will make it to the next model year or not. This means we might not see this new Buick logo on the Encore. For now, we see this model as a small vehicle that offers a smooth and comfortable drive to wherever you need to go.
When you’re looking at the Encore, you’ll find a small SUV with a platform that’s shared with the deleted Chevy Trax. This small size can be right for you with an impressive array of premium materials and driving dynamics. When you want a small SUV that fits your budget, the Encore could be the right one for you. With this SUV you’ll find a quiet cabin, small footprint, and standard Apple CarPlay/Android Auto to give you the connectivity you’re looking for when you get behind the wheel.
Buick Encore GX
The Buick Encore GX is a little larger than the Encore but it still fits in the subcompact SUV market. This is a premium model with more space for passengers and a platform that fits perfectly. You can easily drive this little SUV out on the roads in a city or when you want to head out on the highway. Enjoy the Buick Quiet Tuning technology that gives you a cabin that only has the noises you want to enjoy when you’re behind the wheel. This model entered the Buick lineup only a year ago, making it the newest member.
Because the Buick Encore GX is new to the lineup, it’s pretty easy to imagine this model wearing the new logo. If you’re searching for something in the middle, the Encore GX is an ideal choice. You won’t reach into the luxury levels of driving, but you aren’t left with mainstream driving dynamics either. You’ll find a long list of standard driver assistance features and the option of AWD to give you the added controls
you want. If this sounds like a vehicle you want to drive, head to your nearby Buick dealer, and take the Encore GX for a drive.
When something a little larger than what either of the Encore models offers is right for you, the Buick Envision can be the SUV you want to take out on the road. This is a compact crossover that gives you the driving experience you want. Head to the Avenir trim and you’re looking at a nice list of luxury features that take this SUV over the top. No matter the trim you desire, you can have the benefits of AWD as an option that delivers the power you want to all four wheels during your drive.
What will you find in the Buick Envision? This impressive compact SUV offers you an attainable price point, the upscale Avenir model you want, a stylish exterior, and the right size for most driving needs. It’s not hard to know that the Envision will be one of the models that wear the new Buick logo when it’s approved and ready to be used by the brand. The Sport Touring Package is something fun and easy for you to enjoy with a sporty edge, dark 20-inch wheels, and a mesh grille. Take this SUV out for a ride and it will give you the experience you desire.
If you want a premium SUV with three rows of seats for seven people to enjoy the drive, the Buick Enclave is the right SUV to drive. This vehicle has a large cabin with tons of room for your gear and your passengers to ride together with you. We might see an electrified version in the future and this is an SUV that will easily wear the new Buick logo when it’s available. The Enclave is another model that gives you the Avenir trim to give you a nearly luxurious driving experience.
Why does the Buick Enclave fit your driving needs so well? This SUV is quiet and refined while bringing you the stylish look and feel you want inside and out. Enjoy the roominess of this model and the easy access to the third row for some of your passengers. Compared to previous models, the latest model of the Enclave has an upgraded safety suite to give you more confidence on the road. The Enclave uses a standard V6 engine that is relaxed while giving you the power you need when you need it on the highway.
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