Many factors come into consideration of the best website platforms for your dealership to use and present to your potential customers.
How easy is the platform for you to use? Do you have experience with web design and function or do you need a beginner’s approach? Is there a design that works well for your dealership? Are the tools you need part of this platform? How easy is it to receive the reporting you need?
It’s not a One-Size-Fits-All World
Everything isn’t the same from one platform to another. You need to have the tools that make sense for your dealership, the look you want, and the features that will make your site stand out. You should be looking for these things as you shop for the right place to build your website and present your vehicles to your customers.
What Should You Look For?
While there are ways to make your car dealership stand out from the crowd, and the website platform you choose can provide some of these things, there are some things that are common to all automotive websites that you should be looking for. These things are:
• SEO Features – You could have the best website in the automotive world but if your customers can’t find you, it doesn’t matter. The SEO strategies and features offered will help your customers find you and connect with your company.
• Several Layouts – You don’t want your style and layout to be exactly the same as every other car dealer that uses that same website platform. Typically, these builders have several variations and styles to help your dealership be unique.
• Marketing Tools – There should be some integrated tools that help you market your dealership to your local area so that you can create campaigns that will reach people where they are. Look for email marketing and social media opportunities in the website platform you choose.
Look the Best With Wix
The platform you want when you’re looking for the best layouts and templates is Wix. This site builder some amazing layouts that are specifically designed to be used by car dealerships, which makes it perfect for you. Even if you’re not sure which platform you should use, the Wix ADI (Artificial Design Intelligence) system can create one for you after a few questions are answered.
Are You a Beginner? Check Out SITE123
The name of this website platform makes it easy to know that it’s made for a beginner and will likely walk you through the entire process of creating and managing a website. If you’re looking for a site builder that will hold your hand and help you through every part of the process, this is the one for you. The templates are easy to use and the SEO tools will give you reminders and hints to help you along the way.
Amazing Images Are Found with Squarespace
If you’re going to want to take advantage of some images with amazing quality and striking designs, Squarespace is right for you. You won’t find a lot of templates made specifically for the automotive industry, but you can customize the template you select to fit what you want and present the images that you find in the galleries.
The Most SEO Tools are Found Within WordPress
While a bit more complex than some of the other website platforms, WordPress has its benefits and can get your site seen more easily with the SEO tools that are integrated within the builder. You’ll find a variety of ways to add the SEO plugins you need to suggest how to improve your content and to ensure you have the qualities that help bring your pages to the top of search engines.
Make the Most of the Email Marketing Tools Will Weebly
Do you have a large email list and you want to make sure your customers receive impressive emails from your car dealership? You want to use Weebly to build your website. This website platform has the tools to make your emails look great. Of course, you’ll want to use the other tools to build a great website, but you will see your email list grow simply because of the way your messages are presented from this platform.
Choose the Right Platform
All five of these platforms have their strengths and weaknesses. You have to find the right one for you based on your needs and goals. Review each website platform and find the one that gives you everything you’re looking for to bring your car dealership to your online customers.
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