Good content is important but without an effective SEO strategy in place, all your hard work and effort may never be appreciated.

What SEO goals have you set for your dealership in the year ahead? We all know that SEO helps you reach your target audience and deliver your message. It allows your website to be found, increases traffic, visibility, and lead generation. When setting goals you need to define where you are now, where you want to be 12 months down the road, and develop a plan on how to get there.

Rapid Technological Changes Influencing Industries

Since the online world is ever-changing and evolving, and knowledge is power, learning about upcoming changes is vital and should be an important part of your marketing strategy and incorporated into your SEO goals for 2019. Keeping up to date with new technology and trends that will shape our future, including digital marketing, is vital.

Learning is Key

So in addition to researching your marketing goals for the year and figuring out how many leads you need to generate, and how many customers you need to attract to your website in order to hit these goals, it’s a good idea to learn about upcoming trends. So what are some of the trends and technological features you need to keep an eye on?

Algorithm Changes

When someone claims the industry is changing by the minute, they’re not exaggerating. So it’s important to identify and understand new trends and how they impact your industry. Keeping up to date with the latest Google algorithms can give you a head start on content, ideas, and lead to better results.

Page Load Speed

Page load time is becoming more important in search engine rankings. If your page takes too long to upload people are gone in three seconds or less. Remember we’re an impatient society and want things instantly, especially online. If one site takes too long to load, users will simply (and quickly) move on to the next one.

AI, Virtual Reality, and Augmented Reality

How we view the world, how we see and choose products, and how we purchase items we want or need is rapidly changing. Augmented Reality (AR) applications, such as Wayfair View, for instance, can show how furniture will look in a prospective buyer’s home. So there’ll be no disappointment when the new furniture is delivered.
Just think about how these technologies could work for your dealership now or in the near future.

Voice Search

ComScore has predicted that by 2020 50 percent of all searches will be via voice and that 30 percent of searches will occur without a screen. This is evident with the rise and increase of Siri, Google Assistant, and Cortana use, on our smartphones and Amazon Echo and Google Home, in our homes. So it’s important to figure out the best way to optimize your website to make sure you rank highly for voice searches.

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