There’s no denying the explosion of social media sites that are used to connect to others in various ways.
The question for today isn’t as much about what the newest sites will be or how to use them but whether or not the newest and hottest platforms are going to be the right place to put your content. You might receive the benefit of being the first in your industry to market using one of these platforms, but it could also be the wrong move for your marketing strategy.
Should You Advertise on TikTok?
During the pandemic, TikTok took off as one of the most widely used platforms in the world. People around the world were sharing videos and showing the fun things they were doing in their homes. There are many entertaining ways for you to share videos and allow potential customers to see your content on TikTok but it can also be one of the most expensive social medial sites for you to use.
Attract Your Audience on Twitch
If you’re trying to attract the gaming audience, Twitch is where you will find them. This social media site exploded during the pandemic with nearly 1.5 billion viewing hours for those who were involved in livestream gaming. This was a huge increase and directly related to the pandemic, but you can certainly gain attention on this site.
Enjoy the Attention on Houseparty
One of the newest group video platforms is Houseparty. This is a social medial site that can host up to eight people at a time in a room to allow users to play in-app games or simply interact together. This is a great site for influencers to showcase events and for your company to offer ads to these virtual parties.
one of the Newest Social Media Sites is Goodreads
If you’re trying to reach the book readers in the world, you’ll want to put your advertisements on Goodreads. This is a relatively new site and it’s made for readers to discuss review and rate books. You can market e-books to this audience and will have a captive group of people that are interested in reading. Let the Goodreads audience see what you have to offer.
Steemit is Growing Quickly
When offering services surrounding how to manage and analyze cryptocurrencies, Steemit is the right place to be. This is a singular one of the social media sites for this purpose with the goal of helping users get the most out of the cryptocurrency market. If you’re in the financial world, it could be a good idea to make sure your ads show up on this platform for your audience to see.
You Can Get Something Out of Vero
One of the most attractive concepts of Vero is that is considered an ad-free platform. This can be one of the most useful social media sites if you use an influencer, add organic content, and engage with your audience. There isn’t an algorithm to solve in order to figure out how to market on this site. Provide good content and engage followers and you’ll see the benefits of Vero.
Caffeine is Great for Livestreaming
Not quite as popular as Twitch, Caffeine is another livestreaming site for gamers to connect and enjoy broadcasting to each other. This site is growing and has more than one million new monthly users online. There may be fewer marketing opportunities on this site right now, but if you’re one of the first in your industry to use it for marketing, there’s a good chance you’ll connect with a sizable audience.
Connect Locally Using Nextdoor
One of the most impactful social media sites for local connection is Nextdoor. If you have a brick-and-mortar location and rely on people showing up at your store or you going to them in person, you’ll want to make sure you’re using Nextdoor. This is a great platform for local SEO, local events, and advertising to the community you serve and live in every day.
You’ll Want to Advertise on Medium
If you’re looking for one of the social media sites with an audience full of people that make higher salaries, Medium is right for you. This site is a microblogging platform with nearly all the users being college graduates. Find a way to get your content and advertising on this platform to reach an audience that has more discretionary income than most of the other sites. This is certainly the place to be when you have high-level products or services to offer.
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