There is no denying that we live in a social media – heavy world. Platforms like YouTube, Twitter, Instagram, and Facebook are used globally.

While social media shouldn’t be used as a primary lead generation initiative, it’s fantastic for building brand awareness, and ultimately trust, with your audience’s target demographic. Social media is also a powerful way to connect with a specific audience, sometimes even emotionally, through videos, tweets, pictures, and posts. Here are some of the most popular social media platforms and how to promote your business through each one.

YouTube

YouTube is a versatile social media platform that can be used in multiple ways to spread the word about a business. Videos can be uploaded that further explain products and services about your business while ads can be purchased that will run before, during, and after other creator’s YouTube videos.

Twitter

Twitter is the place to give your audience quick nibbles of information in 280 characters or less. Businesses can also participate in direct messaging, which is perfect when conversing directly with your customer in order to answer their questions or concerns. Twitter feeds go fast but a clever blurb can garner many retweets and likes, essentially letting the Twitter audience market for you!

Instagram

Why say it in words when you can say it in pictures? Instagram is all about the visuals and is n excellent platform to display pictures and videos that will inspire and excite your audience. You can create a free account and post at your leisure or buy ad space which will allow your message to appear in targeted Instagram feeds in order to put your products in front of the right eyes.

Facebook

Facebook is viewed as the grande dame of social media with the capability for posting text, pictures, videos as well as running ads that target a specific demographic. Another feature of Facebook is ‘boosting’ which can be less expensive than running dedicated ads on Facebook while still reaching a wide audience. Facebook business pages can also house reviews for your business, an important way to build trust in those who are interested in using your services.

At the end of the day, social media is a relevant digital marketing strategy that will keep your consumers engaged and excited about your business and products. It allows for creativity and personality, letting your customers to see a different side of the business than they might normally be exposed to via the website or even a phone call.

Social media will continue to grow larger in the future as it continues to introduce new platforms like TikTok and Snapchat which both reach a wide audience of different genders, ages, incomes, and interests. Almost 4 billion people currently use social media worldwide meaning it is no longer seen as a fad, but a viable strategy that should be used wisely ina well-rounded digital marketing campaign.

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