More companies recognize the value and power of building their organic reach in online searches. Data shows that 90% of online experiences start with a search online. If you’re running a business that relies on the internet traffic to reach your audience, build a sales funnel, or promote various content, it’s critical to monitor SEO trends.
The challenge is that SEO trends tend to change. Google’s algorithm quickly adapts and evolves to best help users get the information they are seeking. If you’re not keeping track of current SEO trends, you might be doomed to stay off of the first page of search results.
Here are some of the top SEO trends for 2022 that can help your audience find you:
Core Web Vitals
Core Web Vitals are a set of factors Google uses to rank a user’s experience on a website. It’s made up of three measurements:
- Largest contentful paint: the amount of time it takes for the largest content to appear
- First input delay: how long the site takes to respond to the user’s first interaction
- Cumulative layout shift: how many layout changes the page has gone through over its life
Keeping your site running and responding quickly continues to be a prime factor for SEO.
”People Also Ask”
The “People Also Ask” feature on Google searches is one of the most popular features in search. To get higher ranks, you need to answer the questions that people ask. Inserting answers and questions into your H2, H3, and H4 tags will help, as will a FAQ section.
Expertise, Authoritativeness, and Trustworthiness (EAT)
Google rewards quality content. That’s where the EAT principle comes into play. You can increase your site’s traffic by focusing on unique content that people want to read. Use authoritative sources (and use citations), and avoid auto-generated or salesy content.
Writing longer pieces of content doesn’t guarantee better SEO results by itself. Longer certainly doesn’t mean better. At the same time, however, longer content tends to include all of the things Google likes. You’re more likely to come off as authoritative and helpful when you include quality, long-form content. One of the most impactful SEO trends right now is to create a mixture of short and long-form content.
Keep Existing Content Fresh
It’s always worth going back over your old content to analyze how it is performing. In many cases, you can update the content with additional details, higher-quality images, additional sections, and more. If a page isn’t doing well, it may need a complete overhaul. If an older post is still getting traffic, try to figure out why so you can replicate it on posts that aren’t being seen.
New Sites Can Still Compete
It used to be that new sites couldn’t stand up against existing websites. When you look at current SEO trends, it’s clear that Google wants to reward and promote quality content. That means a new site can earn a higher ranking by offering better content than the competition.
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