Can you create high-converting pages that work great for users on mobile devices? You can if you use these tips, which will bring you the pages that convert.
Website pages are meant to compel visitors to take action. This is called the “call to action” part of the pages, but before you get to that point, you must ensure your pages have an attractive layout, an impressive design, compelling content, and offer an excellent user experience. Your pages should focus on your target audience, and the issues faced by your users.
Here are a few steps that will help you get started building high-converting pages for mobile users.
Know your audience
In addition to understanding your products and services, you must understand your audience and who will most likely purchase what you have to sell. This means understanding their needs, preferences, and behavior. These elements allow you to provide a personalized experience for your audience, ensuring they can understand what you’ve got to offer and how to take advantage of your products and services.
What makes you special?
When your business competes in a highly competitive industry, you’ve got to stand out. This means understanding what makes your company special and sets you apart from the competition. Do you offer special value in the services and products available? Is there something your customers can get from you that they won’t get from anyone else? Offering relatable, compelling, and unique features of your products and services will help you present your company to your site visitors. The qualities that allow you to stand out make you special and should be highlighted on your high-converting pages for mobile users.
Start with the mobile user
Most people perform searches using their mobile devices before turning to their laptops or desktop computers. It’s easy to pull a smartphone or tablet out and search for anything you want. Because more searches are performed using mobile devices than computers, building your pages should begin with the mobile user in mind. This is called the mobile-first approach, and it’s been a priority for a few years. Making your pages mobile-optimized ensures you can provide a seamless user experience.
Keep things simple
You might want to provide users with as much information as possible, but that won’t help you build high-converting pages for mobile users. Keep the design and information clean and simple, ensuring its easy for users to take advantage of your products and services. The landing pages are the starting point to brining users into your website. If they want to learn more about your company and what you offer, they can click on the products or services and learn more about them. Keep your landing pages simple and clean.
Your images matter
The images used on your pages must tell the story of the products or services. These images are better than using lots of written words and allow users to see and visualize everything you have to offer. Ensure your images are relevant, appealing, and aligned with the rest of the page design page. Don’t use stock images that aren’t specific to your pages. Instead, use images that tell the story of your company.
Speed matters
When you’re building high-converting pages for mobile users, the speed at which your pages load is of utmost importance. These pages must load in under three seconds, otherwise visitors will turn to another company without learning anything about you. To ensure your page load speed is fast and enjoyable for mobile users, you want to avoid excessive code, large image files, and plugins that slow down your pages. This is another reason to keep things simple and clean, ensuring visitors can find it extremely easy to navigate and take advantage of the information offered.
Clear calls-to-action
Presenting information to visitors is only part of the challenge you face when building mobile pages. The other part is to compel them to action. This can be done through messages such as download, sign up, and buy now, followed by the special offer you’ve got for your online visitors. These action messages need to be big, bold, and grab the attention of your users when visiting your pages. Action messages should stand out, without being annoying and turning users away. This can be challenging and can be best understood through A/B testing.
Use these tips to get started building high-converting pages for mobile users. Your mobile audience is your largest group of searchers, and they want to take advantage of what you have to offer; are your pages built to compel them to action?
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.