There are two reasons that many SEOs hated the Penguin updates for Google. The standard automated practices used for link-building were killed and the necessity […]
Links Are Growing in SEO Value
Google recently tested out a variation of their ranking algorithm that didn’t include links. This sent the SEO world into a frenzy as link-building has […]
Guest Posts in the SEO World – Challenges and Truths
Guest posting is a popular method that SEOs use to get high-quality links to their sites. According to Rand Fishkin, it’s a very slippery slope. […]
Six Key Factors for Local Search Optimization
In the world of search optimization for car dealers, there are three words that make up the mantra for defining the targets to attack: local, […]
Why Link Earning is So Important for Automotive SEO
There have been changes to Google and Bing over the last two years that rocked the old school search engine optimization styles. The art and […]
Why We Don’t Charge for Automotive PPC
It’s strange for dealers to hear the words “no charge” when talking to vendors. It can actually make the company seem less trustworthy because there […]
A Visualization of Modern Search Ranking Factors: Content
Content is king. If you’ve been in marketing at all in the last few years, you’ve heard this mantra over and over again. The funny […]
Fighting the Walmart Mentality in Automotive Digital Marketing
There are two reasons that Walmart has become the dominant retail for all ages. They have convenience down to a science. You can go there […]
Automotive SEO Awesomeness
One of the reasons that we originally formed Dealer Authority was to make sure that we stayed specialized. It’s a common trend in the automotive […]