It’s strange for dealers to hear the words “no charge” when talking to vendors. It can actually make the company seem less trustworthy because there […]
A Visualization of Modern Search Ranking Factors: Content
Content is king. If you’ve been in marketing at all in the last few years, you’ve heard this mantra over and over again. The funny […]
Fighting the Walmart Mentality in Automotive Digital Marketing
There are two reasons that Walmart has become the dominant retail for all ages. They have convenience down to a science. You can go there […]
Automotive SEO Awesomeness
One of the reasons that we originally formed Dealer Authority was to make sure that we stayed specialized. It’s a common trend in the automotive […]