If you’re planning on tackling next year with a new strategy for your dealership’s Facebook, Instagram, or Twitter account, be sure to tick these social media best practices boxes off your list!
1. Humanize Your Dealership
Dealerships are known for the car brands, and not necessarily by the owner and team members who work there. Let your social media followers learn more about your staff by introducing them to key team members. When you put a face to a name, you help your customers familiarize themselves with your staff and your car inventory. That way instead of thinking of that Nissan dealer near me, they’ll think of Smith’s Nissan, the family-owned and operated dealership near me.
2. Be Relevant and Informational
There is a lot of competition in the automotive industry, so it’s important you stay in the eyes of your customers online. Share relevant car facts, fun memes, and other content that will give your customers something to look forward to after they follow you online. It’s okay to share sales posts, but don’t bombard them with your “special end of season prices”every day. Find that balance between light-hearted and promotional content, and keep your followers informed and entertained.
3. Provide Top Customer Service
Social media is also used for customer service. When a customer is unhappy or has a problem with a person, product or service, they will go turn to social media to vent their frustrations, so your automotive social media team needs to be prepared with a game plan of how to handle those interactions. A happy customer is a repeat customer, and you want to let your loyal customers know that you hear them and you want to help them in any way you can.
4. Consistency is a Must
Along with posting relevant and engaging content, you’ll want to make sure you’re posting consistently. If you only share or post an image or other content once a month, no one will want to follow your dealership because they’ll notice how inactive you are, and they won’t see any value in what you’re sharing. With so much content being posted and shared on social media daily, you can’t let yourself fall behind. Plan out your posts, so you aren’t going weeks at a time without posting content for your followers.
Plan & Start Today
Once you have goals in mind of what you want out of your social media, you’ll be able to start executing them as soon as possible. Make an easy social media posting schedule using a simple calendar and build up from there. Start collecting and creating content, so it’s ready in your arsenal to share and post, and you’ll be on your way to growing your dealership’s social media!
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