The testosterone-driven aggression of the title is a hint at the massive benefits that can be bestowed upon your dealership by using YouTube.

The second-largest search engine in the world is filled with videos that cover everything you can think of. If you want to watch someone open a box or learn how to build a house, you can find it on YouTube. It’s a must for your car dealership.

Why Should You Use YouTube?

If thefirst paragraph wasn’t enough for you, let’s explore some more reasons to put this social video network into your repertoire. Currently, YouTube is used daily bythe entire demographic you’re trying to reach. Studies show that the average age of a personusing this platform is 18-49 yearsold. That’s the perfect target market for a car dealership looking for a rabid and ready audience.

The Reach of this Network is Unparalleled

Where can you find the most people watching videos? The answer is YouTube. The reach is tremendous with more auto shoppers using this service to learn about vehicles than watch streaming services, cable TV, social media, and broadcast television. Viewers are finding they can learn a lot more from a video on this platformthan they can during a 30-second ad on televisionand they want to learn more.

Video Marketing is Must and Your Dealership Needs to Use It

There’s a difference between adding a video to your written content and actually using video to market your dealership. You need to create videos that will engage and educate your customer base, even if that education happens to be that your dealership team has a lot of fun and knows how to be silly sometimes. The mere presence of videos that link to your dealership website can give you a boost in the number of leads you experience.

What Should Your YouTube Videos Contain

As the ultimate video shopping tool for automotive shoppers, your dealership YouTube page should be filled with videos that highlight your team and location. Here are some great ideas to get you started.

Start With the Basics

Start with the tried and true videos that you know your shoppers are looking for. Take videos of new vehicles that arrive on your lot, showcase the features of the models, and let your customers see you getting in and out of the vehicle. This is just a place to begin, but it’s the foundation of what your customers are looking for.

Take a Virtual Test Drive

Start the video and take your viewers on a ride in the model you choose. There’s nothing wrong with being honest and allowing your viewers to know what you like and don’t like during the ride. They are going to visit your dealership and take their own test drive and might find the same issues you did. Give them the feeling of being onthe ride with you and show how many of the features of the vehicle work.

Use Another Social Network for Question and Answer Sessions

You can ask your followers on another network to ask any questionsthey would like and then answer them with a YouTube video. It’s easy to link these videos on most social networks, which means you can reach multiple audiences at one time and still have the video available for your viewers.

Showcase the Service Department

If your dealership has a service department, ask some of the team to offer basic maintenance videos, seasonal change tips, and car care advice to give your audience some great information. You want to give your viewers a name with a face in your service department while also offering some great advice.

Highlight Events You Host at the Dealership

Car dealerships are great locations for community support events to take place. Whether that’s a fundraiser, auction, or an awareness event, you can show off the event in a YouTube video. Those that view and follow you regularly will be glad to see what you’re doing. This is another video that can easily be posted to other social networks to reach a larger audience.

Now It’sTime for You to YouTube Bro

You know the benefits, you understand the reach, and you see that your target audience is using this platform every day. You need to make YouTube a priority in your social marketing strategy. Create some dynamite videos that will engage, entertain, and educate your audience who is ready and looking for what you have to offer.

This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.

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