When the journeys are just as important as the destination, car and RV dealers can use social media to inspire the adventurous travel lifestyle you long for.
How can you show consumers that the romance of the open road is still alive and well in the American spirit? This is the challenge for many marketing teams when working to present improved lifestyle benefits of driving a car or RV on the open road during a road trip.
Here are a few experiences you can highlight to bring the fun to your social media posts.
Create some road trip games
Although the world is filled with distracting technology that can keep kids occupied during a trip across the country, they will miss the beauty of the nation by staring at screens. Still, this can get boring and requires some road trip games. When you take the whole family on an adventure together, this is a great time to create games that can become road trip traditions. You’ll want to play these games every time you take a drive together that covers hundreds of miles.
Snack time challenge
Can you make a game out of enjoying local foods and snacks when you stop along your journey? When you want to show how much fun road trips can be, add social media posts that highlight locally sourced snacks and foods that drivers can enjoy along their journey from one place to another. This could inspire some customers to travel similar routes in search of these local foods and snacks that look tasty and wonderful in your marketing campaign.
Create a bucket list for the trip
Every road trip has a journey and could have several destinations. Along the way, you might pass by some really cool attractions and locations that are worth a stop to spend a little time at them. Its pretty easy to use car and RV dealer social media accounts to inspire a travel lifestyle when you showcase various locations along some of the most popular routes. This is a great way to make a travel bucket list for any trip, and plan to make the most of the adventures.
Listen to books or enjoy a sing-along
Road trips can be a great time to listen to an entertaining and engaging book or podcast that everyone can enjoy together. Make sure the topic is age-appropriate for everyone, but once covered, you’ll have a great time with your book or podcast. Part of the social media marketing campaign can be showing road-trippers singing along to some music while driving along in their car or RV. This shows the fun and adventurous nature of a road trip.
Create a food passport
The fun of going out on the open road is trying different foods that you don’t have at home. Skip the traditional fast food franchises and traditional eateries and try something unique and different. Some of the best food you’ll have on the road can be from food trucks, at local diners, or at small dive bars with a limited menu. These dishes make for a great social media campaign for car and RV dealers, especially when you want to showcase the fun of a travel lifestyle.
Make a photo diary of your trip
How will you remember the details, scenes, and feelings of the various places you visit during your road trip? Typically, this can be done by using photos taken during your time on the road. This means you’ll make a photo diary of your experiences. These photos will make for an amazing part of any campaign for a car or RV dealer to promote the adventurous nature of going out on the open road to see what awaits you. Everything can be an adventure, even if you have a flat tire along the way.
Mindfulness meditation along the way
When you’re on the open road, traveling the highway from one place to another, you can create a calming feeling by practicing mindfulness meditation while on the road. This might not be the best thing for the driver, although they can practice meditative breathing to relax themselves, but it can be helpful for everyone else in the vehicle. The relaxed feeling can be shown in a social media campaign for a car or RV dealer, allowing stressed-out consumers to see the benefits of getting away.
Can you think of other great ways to promote the travel lifestyle and adventurous nature of road trips through a car or RV dealer’s social media campaign?
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