Electric vehicles are becoming more mainstream than ever before, which means more robust digital marketing strategies must be employed.
EVs are excellent for digital marketers to promote sustainability. These vehicles don’t emit any harmful chemicals into the atmosphere, which makes them perfect for this type of marketing. There are many possibilities for dealerships to bring customers into their doors with EVs. As the competition heats up, the need for innovative marketing strategies grows.
Here are some excellent digital marketing strategies to bring more information to customers and opportunities to enjoy electric vehicles.
Education-Based Marketing
EVs are still relatively new, which makes them the perfect subject for educational marketing to be offered. Marketers can work to have some introductory EV events at dealerships, present content that removes the mysterious nature of EVs, and some content that debunks the arguments against electrification. A video content series could be exactly what a marketing team needs to offer in order to address some of the most common concerns customers have regarding EVs. This is also an opportunity to present the practical benefits of switching to electrified powertrains.
Help Consumers Connect
How do you feel about your vehicle? Most of us have a bit of a love affair with our vehicles. They are personalized to us and provide us with the driving experience desired. One of the most effective digital marketing strategies for electric vehicles is to build an emotional connection with these new models through storytelling. Highlight the journeys of real people who have already begun to enjoy EVs. Your marketing campaign could be stories that are shared from others who are enjoying their electric rides.
Influencers Could Be Key
Automotive influencers have become powerful voices in the decision-making process for many customers. Some influencers are eco-conscious and advocate for sustainability and the values that EVs present in the automotive world. By identifying influencers who have a strong focus on sustainability, tech, or innovation, digital marketers can boost their audience and present new EVs to more people on social media. This is a great way to create buzz around EVs and significantly elevate the EV marketing efforts of a dealership.
Experimental Marketing
Most drivers have never gotten behind the wheel of an EV, which means marketing needs to bring them into the action without the need to visit a dealership. Experimental marketing could be the best digital marketing strategy used for electric vehicles. Marketers can create test drive events and virtual reality experiences that simulate what it’s like to drive and own an EV. This is a great way for automakers to get involved in the dealership network by hosting a “Drive Electric” event that allows consumers to test drive your latest EV models in different locations around the country.
Optimize the Digital Presence
If a dealership has a weak digital presence, this can be boosted around EVs and build a stronger presence in the digital arena. Many EV buyers are tech-savvy and research extensively online before they buy a vehicle or anything else. Marketing teams need to continually optimize and improve the digital presence of their dealership clients. Launch interactive EV comparison tools on the website to allow users to compare various models, pricing, and features. Data-driven targeted ads on Facebook and Google can bring more traffic to the comparison tool.
Sustainability and Eco-Friendly Messaging
One of the most important aspects of EVs is sustainability and eco-friendliness. This should be near the top of the list when it comes to digital marketing strategies for electric vehicles. Using sustainable messaging in advertising and in social media posts shows a responsibility to the environment. A great way to get the buzz going around this message is with a Green Impact section of the website that offers the positive environmental impact of the EVs available for customers to purchase and enjoy.
Targeted Messaging Matters
The start of the EV conversation has to be around the benefits and qualities of these vehicles, but the message has to change a little as marketing evolves. This means having targeted messaging for diverse backgrounds and interests. In today’s world, EVs have filled every part of the market with an electric variation of nearly everything. Target audiences interested in trucks, SUVs, off-road, sedans, and performance vehicles. The market is filled with impressive electric option,s and creating targeted marketing that reaches the right audience could have more shoppers interested in EVs.
It’s important for marketers to create digital marketing strategies involving electric vehicles to bring information and comfort to shoppers looking for their first EVs.
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