Short-Form Videos: Perfect for Car Dealership Marketing

How long should your promotional videos last? Are you going in-depth or is it better to offer short-form videos that grab the viewer’s attention?

Video content and marketing has become more popular than ever before, which means you need to have videos to share your car dealership, products, service center, and what you have to offer. If you were to create a video for everything, it might last longer than all the Marvel movies combined, and that would be a huge negative. Your customers are more likely to stay interested when your videos are short, to the point, and cover only one or two topics at a time.

Use short-form videos for your dealership

What are short-form videos? These are videos that last no more than three minutes, but some can be as little as 60 seconds. This is all the time you have to get your message across and grab the viewer’s attention. If you’re covering only one topic, stick to the 60-second videos, but if you want to talk about a second, related topic, the three-minute videos make sense. The short time spans make these videos right for most consumers and great for the automotive industry.

Why are these videos right for your dealership?

Short, bite-sized videos make it much easier for your consumers to digest your content. This is more than enough time for your viewers to watch them and understand what you’ve got to offer. This time length is also good for viewers who will come back and watch the videos multiple times.

The single topic you cover in a short-form video is ideal for consumers to understand your message and engage with your content. If you lengthen the videos beyond the three-minute time limit, you’ll lose your audience and provide more information than some people are willing to digest.

Why are shorter videos popular?

It seems fairly obvious that shorter videos that get to the point are much more popular than long-form videos that take 20 minutes to say what can be covered in two or three minutes. You can talk about various aspects of any vehicle in short-form videos and get to know most of its important features and qualities. In the social media world we live in, we love to consume content quickly. If your dealership videos are short and to the point, more views can consume them in their entirety instead of leaving halfway through.

Our attention spans are shrinking

Did your parents sit at the breakfast table and read the newspaper from cover to cover? They lived in a different world and weren’t bombarded with a constant flood of information. Today, we don’t have many minutes of the day when information isn’t streaming into our brains. This has caused our attention spans to shrink. Because of this, short-form videos make a lot more sense than longer messages. Additionally, consumers want you to get to the point and tell them what you’re going to tell them without dragging it out endlessly.

What are some benefits of these bite-sized car videos

Use shorter videos to advertise and promote various aspects of your dealership. Here are some of the benefits of using these shorter videos:

• More cost-effective and easier to create than long-form videos
• Provide valuable information in a short amount of time
• Can watch them almost anytime and anywhere

Get creative and get started

If you’ve used long-form videos in the past and want to see how shorter versions work for your car dealership, here’s what you should do. Take your scripts and cut them down, with each covering only one or two topics related to a vehicle for each short-form video. Get rid of the unnecessary words that are more descriptive and flowery. Some videos might not need words at all but could simply be a visual demonstration of an aspect of a vehicle with some music in the background.

Make sure you end our short-form videos by leaving your audience wanting more from you. This will keep them coming back to see what’s next.