Your target customers won’t know your dealership exists without an online presence with social media. What should you do to put your dealership in their minds?
Social media is an essential took for every business to connect with customers. This includes car dealerships. With this tool, your team can present special deals, reach a wider audience, and engage with potential customers where they spend time. This is a great way to put a personal touch on your customer interactions, but what platforms should you use and how can you market your dealership using social media? Here are a few suggestions.
Start with a strong social media presence
Your dealership needs to utilize several platforms to reach a wide audience. The most popular are still Facebook, Instagram, Twitter, and LinkedIn. You’ll also want to create a YouTube channel and consider using TikTok, but at least start with the first four. Every platform should include your business profile that’s been optimized with your dealership’s information. Use consistency with the same logo and profile page style for all platforms. This consistency helps build brand recognition with your audience.
Social is visual
How do you grab the attention of your audience on social media? Start with excellent visual elements to get users interested. Visual content is an essential part of any marketing strategy and must be a key aspect of your social media marketing push for your dealership. Using high-quality photos and videos of your inventory or blog posts on your website will help bring more viewers to your pages. Get creative with some of your visual elements by offering amazing videos that can help potential customers understand why they want to visit your location.
Put advertising to the test
When you want to reach a larger local audience through online platforms, put social media advertising to work for your company. This is a great way to promote your dealership on various platforms. Facebook and Instagram offer targeted advertising to make it much easier to reach your customer base. These advertising tools use their location, interests, and behavior to present them with ads that matter to them. You can also utilize retargeting ads to reengage with previous visitors.
Share customer experiences
Social media is the perfect place for your dealership to share customer testimonials and experiences for others to see. Ask your customers to complete Google reviews to help boost your star rating online. Some customers will be willing to take photos or videos with your team to boast about the positive experience they’ve had with your team. These reviews and testimonials go a long way to bringing more customers to your dealership. Your next round of shoppers are the friends and neighbors of your current customers.
Use social media contests
When you want to get your audience engaged and active, run a social media contest for your dealership pages. This is a great way to bringing in new followers and reward users that spread the word of mouth about your company. Run these contests on Facebook, Instagram, and Twitter, giving users a chance to like, comment, and share your posts. If the prize is desirable and you make it easy to enter the contest, this is a great way to grow your social media audience.
Educate your audience
Are your social media pages a source of good information or simply advertisements for your dealership? If you offer educational content and showcase tips and good information regarding maintenance, shopping, driving, and other situations involving vehicles, your pages will become sources of information for your customers. This allows you to position your dealership as an authority in the local market, with the pages that customers go to for the latest news and useful information. Your audience wants to be educated; it’s up to you to figure out the best way to do this.
Stay engaged with your audience
There’s nothing worse on social media than to make a post and never check on it. Some users comment on posts and ask questions regularly. Your dealership team must stay engaged with comments, reviews, and notes posted on your social media pages. This could be a source of leads that turn into sales or simply be a great way to build online relationships with your audience. Don’t ignore bad reviews; respond to them quickly and correct the problem to show your team can fix mistakes.
Use these tips and the right social media platforms to engage with your dealership audience online. This is where your customers begin their shopping experience, giving you an excellent way to steer them toward your location.
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