One new trend that can help businesses combine several types of technology is progressive web apps that offer a unique user experience.
In this day and age, we have a lot of technology available to us. We carry cell phones in our back pockets most of the day, work on tablets, desktop computers, and laptops, and stream shows and videos daily. And when you are working in digital marketing, the proper use of technology for communication and advertising is imperative.
As the name suggests, progressive web apps combine together the software of a traditional online website and a mobile app. There are a number of benefits progressive web apps, or PWAs can bring to your website and a number of things you should make sure to include when creating yours.
Starting Out: Be Professional and Secure
Making customers feel safe and comfortable is absolutely essential when using technology. One of the facets that a progressive web app has is a secure network, which can be achieved by using HTTPS. If you do not take the time to establish a secure network, many characteristics of a PWA, such as a service worker that controls network requests, cannot be activated.
Additionally, as you are creating your PWA, make sure to give it a professional appearance. Customers want to buy from a nice-looking company, and you want to make a good first impression. This can include the fonts, displays, and organization methods that you choose, as well as your network connection. Ensure that your customers will not have to often deal with lagging websites or long waits for search results.
Some of the best traits of progressive web apps are that they are secure and responsive, so by ensuring that you are utilizing a secure network and creating a clean, neat look for your PWA, you are making the most of the technology.
How Progressive Web Apps Work
So how exactly do PWAs work? The first step is a customer searching for your company online. They will click on your website and immediately be directed to your progressive web app. This smooth transition skips the steps of searching in the app store, finding the correct app, downloading it, and setting up your profile, a long process that can deter customers from purchasing from you.
This is a huge benefit of PWAs in comparison to the usual methods that comprise them. PWAs are easily and automatically installed, thanks to the aforementioned service workers, and open just like a normal app. Also like a traditional phone app, your PWA can be added to a user’s home screen, and utilize notifications.
The Benefits of Progressive Web Apps
The reason progressive web apps are becoming more popular is that they are a modern approach to blending technology and because they are a quick, valuable source of information. They can be visited frequently and easily by consumers, which encourages more transactions and more customer loyalty. “Progressive” also means that these structures are flexible, and can work in many browsers and on many devices.
PWAs are recommended for companies that want their customers to visit their website or app often, so take into account your audience, as well as the information you want to display and the technology you are already using. Progressive web apps are a trend to keep an eye on in digital marketing because they promise a tantalizing blend of website and mobile apps. PWAs are safe, flexible, installable, linkable, engageable, and responsive, all traits that will draw customers to your business, and keep them coming back.
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