SEO requirements change several times each year. Stay up to date regarding the factors that impact the SEO ranking for your car dealership.
Sometimes the tried and true methods are what continue to work, while other times, you need to alter what you’re doing to turn more leads into sales. Let’s take a look at ten crucial factors that contribute to your SEO ranking.
1. A Secure and Accessible Website
The right kind of URL makes a huge difference in your SEO ranking. This means you need to have one that Google bots can easily reach and crawl to understand the information you’re presenting to a user. Additionally, you need to have a website that’s well-coded and easy for Google to navigate and present to a user. The sitemap will need to list all of your pages, making it easy for users and Google to access your site.
2. Page Speed (Including Mobile Page Speed)
How long do you want to wait for a website to load? Users visiting your site don’t want to waste a lot of time waiting for your site either. Fast-loading web pages help your SEO ranking and make it much easier for your users to find you. Once they do, if your site has the right speed, you’re going to find more leads generated from the user experience.
3. Mobile-Friendliness
The way a website appears on a mobile device needs to be as close to the desktop presentation as possible. With more users taking advantage of smartphones and tablets rather than laptops and desktop computers, it’s important the mobile version of your car dealership website be easy to use and enjoy. Ensure your website has the highest level of mobile-friendliness for your visitors.
4. Domain Age, URL, and Authority
If your website is three years old or more, you’re at an advantage already. More than sixty percent of the sites that have a top ten Google search ranking are at least three years old. While you don’t have any control over this, you do have control over the authority of your site and the strength of the URL that you use. Ensure these items are right and let your SEO ranking improve.
5. Optimized Content
Keywords for the content you offer your users is one of the most important factors in making certain your content is optimized. Your SEO ranking will improve when you have keywords and phrases in the written content, as part of the descriptions for images, and throughout the headings used in your content. While keywords are important, avoid stuffing them where they aren’t needed, this can negatively impact the Google ranking.
6. Technical SEO
Even if you aren’t a coder, you can improve the technical SEO aspect of your content to make sure your SEO ranking improves. Add keywords to page titles, use headers to show various content hierarchy, create impactful meta descriptions, and use schema markup to tell Google what kind of content you’re offering users. These technical aspects will improve the way Google looks at your site and where you rank in the SERPs.
7. User Experience
The user experience is something that you don’t have a lot of control over, but if you offer them the content needed when they use specified keywords in their searches, you’ll see more users spend time on your site, which improves the user experience score. Improving this aspect of your SEO ranking has to do with implementing the rest of the tips on this list.
8. Links
Never overlook the impact of links in your content. Link to other pages on your website that are related to the content, link to pages from other sources, and have links that direct users to your pages. These three types of links are called inbound links, outbound links, and internal links and they are important to your SEO ranking. Use descriptive anchor text for these links when you’re creating the content that will be used by your site visitors.
9. Social Signals
When people share your content on social networks, that’s another sign that it’s valuable content. These shares are called social signals and they help to give your website more authority in the automotive industry. More social shares will generate more traffic to the pages you offer. Ask customers to share your content on their social pages and create pages for your car dealership to show off what you have to offer.
10. Real Business Information
It’s important that a search for what you have to offer or for your site shows up with information regarding your car dealership. Your SEO ranking is impacted by whether or not you have the name, address, and phone number listed, with the business listing on Google My Business and Facebook, with reviews for your dealership, and the right local search terms. Put these items in place and watch your name rocket to the top of the Google pages.
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