Keyword Research is Vital to Your Digital Marketing Success

If you’re trying to attract more eyes to your website, you must perform proper keyword research for the desired level of traffic.

When you perform a search online for information, products, or services, you’re using keywords. The term you enter in the search bar contains keywords and the results you receive are based on that term. Think of keywords as the fuel for your online marketing vehicle and let your engine run.

Keywords Come in Themes

Themes for keywords are those that are related to each other because they share an industry, topic, or group. You will want to start with a basic keyword and add a few supporting keywords to the mix to give your content more authority. For example, if you start with the keyword “how to bake a cake” you can then add more to this list including “types of cakes you can bake”, “how to frost a cake”, “best cake recipes”, etc.

Use Short “Head Keywords” and Long-Tail Keywords Together

The shorter “head” keyword is usually the most general when it comes to a topic. If you’re searching for used cars being sold in your area, you might start with “used cars near me” but may then move on to a specific body type, the city you live in, a specific model, or cars with low miles on them. These are all part of long-tail keywords that support the “head keyword” of “used cars near me”.

Dive Into Keyword Research

Your digital marketing success depends on you selecting the correct keywords for your SEO content. To research this correctly, you need to gather all possible variants of the keywords that you can use. This means having keywords that are directly relevant to your site and those that can attract your ideal customer but aren’t necessarily directly related to your site. Doing this will help you reach the desired audience more quickly.

Build Your List With Statistics in Mind

The list you create when performing keyword research needs to be one that can be useful to you. If the best keywords aren’t going to work well in your content, they will be of no use to you. Here are some categories to review when building your list:

• The Keyword

• Monthly Search Volume

• Keyword Difficulty

• Competitiveness

• Current Rank

Your Keyword List Needs to Make Sense for Your Website

The ideal keywords that are used in your SEO content will directly support the business and give your content more authority online. Every term you choose should answer some basic questions or meet the needs of potential uses. Try to look at your content from the view of the user and ask yourself if it meets some of the following criteria:

• Directly related to the products or services discussed

• Relates to the business objectives

• Meets seasonality needs of the business

• Identifies important topics related to the industry

• Refers to new categories of products or services

• Directly relates to the needs of the target audience

• Offers geolocation tagging for the business

• Meets the needs of the audience

A Helpful Tool for Your Keyword Research

If you haven’t begun to use Google Analytics to help develop the keywords that you’ll use in your content, you’re missing out. This tool gives you the data you desire andoffers you the ranking of the keywords that can give you the best results. Put this tool to work and find the results you’re looking for right away. You may find that Google Analytics works well when you add Keyword Hero to the mix and let the two operate together.

Research the Competition

Not only do you need to find the keywords that can be right for your website, but you should know which terms are being used by your competitors. You may find that your competition is paying for most of theirkeywords, which means they are at the top of the search pages but you might also find they are ranking for organic keywords. This information can help you understand where you need to compete and how you can rank for similar keywords.

Build Your Content

Performing excellent keyword research is only the beginning of what you need to do to be successful at digital marketing. The process is constant and the content you build has to stay relevant, fresh, and authoritative. Build your content using the keywords you’ve researched and let your audience find you more easily when they are searching for the products or services you offer.