Best Marketing Tactics to Target Baby Boomers

Retired and Ready to Upgrade Baby Boomers are a huge part of the automotive market. They’re also the ones with the most disposable income and are ready to enjoy their retirement with an upgraded vehicle that makes them feel safe and that has room for Read More …

Top 3 Platforms for Car Dealership Websites

Nearly 30 percent of digital marketing leads are generated from a dealership’s website. So it’s important that your website has all the right features to help make your brand stand out. In a nutshell, a successful dealership website needs a modern design that follows digital Read More …

Onsite Content

“Your content is terrible.” We can make that statement 100 times to car dealers without even looking at their websites and we’ll be right 99 times. The automotive industry has fallen victim to the mega-vendor mentality that makes content automation a necessary evil. The problem Read More …

Inbound Link Earning

The dubious “art” of link-building died on April 24, 2012. That’s when Google announced their first Penguin algorithm update and sent companies around the world and across the automotive industry running for cover from the Google hammer that was coming down on them. Thankfully, our Read More …

Social Signals

Of the three major search engine ranking factors, social signals are by for the least utilized in the automotive industry. Since 2010, Google has been utilizing social signals as a verified component of their algorithm, yet so many automotive SEO firms and website providers completely Read More …

Local SEO Factors

In the automotive industry, localization is everything. People search in their immediate area for dealerships with which to do business. It’s that simple. Unfortunately, most dealership websites are still built on platforms that don’t take localization properly into play. Google and Bing have a better Read More …