Building a High-Converting Landing Page for Auto Leads

How can you get your products and services noticed? You need to build high-converting landing pages that will bring your team the auto leads you desire.

Your dealership should be the first place customers think of when they want to shop for their next vehicle or have their vehicles serviced. This means having the right message presented to online shoppers as they begin the journey from considering the next vehicle to buying, and everything in between.

Let’s explore a few great tips to help you build high-converting landing pages to increase your auto leads.

Clean, Simple Presentation

If you have too much information, your online visitors can become overwhelmed and might turn away and look elsewhere for the vehicle they want to buy. You need to stick to some essential elements and keep those elements consistent across your landing pages. Some of these are:

• Separate various elements using white space
• Choose easy-to-read fonts and maintain consistency
• Use bullet points, short paragraphs, and eye-catching images

High-quality visuals are necessary

How do your images and videos appear on your landing pages? If you want to build high-converting landing pages for your vehicles, those pages must have excellent visual elements. This means ensuring you’ve got the right software to edit images and capture screenshots that will look great on the pages. Short explainer videos make a huge difference in the user experience when they visit your pages. Keep your visual consistent and on-brand for your dealership. Don’t change color schemes from page to page. Your colors and branding become part of your message, and users expect consistency, making it much easier for them to see and enjoy your message.

What problem are you solving?

For the most part, an automotive dealership has landing pages associated with car sales. Since you’re trying to build pages that convert into leads, this is going to be the main focus. That said, your landing pages regarding services, maintenance, and parts can help lead repeat customers to choose your dealership when it’s time for the next vehicle. What’s being said on your pages to solve problems for your customers? This is an extremely important part of your pages and should be the starting point of the message you want to get across.

Present customer feedback information

Whether it’s images of well-known clients or scrolling testimonials, your landing pages should have something to give new customers a good feeling that other customers have had excellent experiences at your dealership. You can display logos of well-known clients or partners, mention the number of customers you’ve helped, and show images of customers receiving their keys from your team. These things help make your dealership socially approved by new customers who could follow your links to create new leads for your team.

Employ your CRM

Your Customer Relationship Management (CRM) system is one of the most important aspects of your landing pages. If you want to build high-converting landing pages that can bring high-quality leads to your team, you’ve got to utilize your CRM system to track visitor behaviors, segment your audience, and personalize the user experience. Once segmented, you’ve got a great opportunity to showcase specific products and customize your landing pages to highlight related information and offers, giving customers a more enticing way to engage with your dealership team.

What works? A/B Testing is necessary

You don’t have to rely on guesswork. There are too many analytics tools and reports to ignore the benefits of A/B Testing. You should do this with everything to determine what works best for your audience. This can mean testing various headlines, images, copy, CTAs, and color schemes. Keep track of what changes you’ve made to each landing page as you test and find the right mix for your audience. Once you’ve figured it out, keep honing and fine-tuning the little things to make your landing pages pop.

Turn objections into opportunities

How will your team respond to objections? You can use your high-converting landing pages to provide visitors with additional information and a way to provide you with feedback. Turn any objections they might have into an opportunity to create a lead. When your team proactively responds to common concerns, you can build trust and help turn leads into sales. If your landing pages make claims to quality or ranking, back up those claims with statistics to handle any potential objections.

Are you creating high-converting landing pages for your dealership team? Use these tips to improve your pages and bring in more high-quality leads for your auto team.