Without a Google My Business (GMB) account, you’re going to miss out on sales in your local area for your business.
This tool is one of the most underrated online marketing tools and it’s been proven to benefit your business regardless of its size. Whether you’re just getting started or you’re running a well-established business, you should have Google My Business in your arsenal.
Ten Proven Benefits of Having a Google My Business Account
1. It’s Free
Yes, this tool is free. All you need to do is sign up and fill out your profile with all the necessary information and you’ve got the account you need. Don’t hesitate and wait to make an account, this tool is one of the most important and impactful that you’ll have to improve your SEO ranking, online presence, and visibility of your website.
2. Google My Business Makes You Visible
Google is one of the largest search engines in the world with more than 63,000 searches per second every day. The “near me” searches are some of the most important for your business. Without this tool, you’ll miss out on the chance to be visible, regardless of your SEO practices and strategies. GMB listings receive priority on the first page of local Google searches.
3. GMB Ensures Online Consistency
Your Google My Business account captures your information such as your phone number, address, websites, and social media. If you ever change your location or being to use a new number, all you have to do is update your information in your GMB account and it will be saved across the rest of your platforms. Make it easier for your customers to find you and contact you, which brings more money to your bottom line.
4. Google My Business Images Provide a Great First Impression
Having a GMB page adds information and online branding that your customers need. This shows them you’re willing to stay updated and modern. They want to find you quickly and connect to you within seconds. The photos and images you upload to your GMB account can show what you have to offer and provide your customers with a better idea of your story.
5. Improve Your SEO With GMB
Optimize your Google My Business account to have the best results and one of the most powerful SEO tools that you use regularly. You have toadd a few contact details and then rank the items in order of importance on your profile to make it easier for your potential customers to find you with ease. This will help bring your page to the top of the Google results.
6. Google My Business Brings Your Customer Reviews to You
It’simportant that you know what customers are saying about you. Whether you’re receiving good or bad reviews, you’ll want the opportunity to respond to them and let your customers know that you’re ready to respond. This is a more modern and personalized version of Yelp and it’s more visible with Google searches than other reviews will be when you use your GMB account.
7. GMB Helps You gain Customer Insight
Receive customer insights using this tool and it will improve our business and online presence. The insights offer a focus on how customers find your listing on Search and Maps, along with what they do after this. This data includes information including:•How many views your listing had•How and where customers find your listing•Actions customers take on your listings•Other interactions customers have with your GMB listing
8. Google My Business Completes Your Google Profile
Your GMB account connects you to Google Maps, Google AdWords, Google Analytics, Tag Manager, and much more. Google has created the most impactful package of tools for digital marketing for business. Access to these high powered tools allows you to rank and optimize your brand but helps to keep your business up to date with digital trends. Use this tool to complete your profile and be seen more easily.
9. GMB Offers an Official Website for Your Business
This tool has a website creation feature that allows you to have a website that’s generated automatically. The website brings your profile to the forefront and uses it to build your online brand. All you need to do is purchase a domain and connect your Google Analytics account. This will make it easy for you to get things off the ground if you haven’t built your website yet.
10. Google My Business is the Future of Online Marketing
Every business needs to be optimized to meet the requirements of the Google algorithm. Because Google is constantly expanding and growing with new data and online features, you’ll beglad you created an account and learned to use it as we move into the future. This tool can help you form better online branding and make it easy for your customers to find you.
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.