“Your content is terrible.” We can make that statement 100 times to car dealers without even looking at their websites and we’ll be right 99 […]
Inbound Link Earning
The dubious “art” of link-building died on April 24, 2012. That’s when Google announced their first Penguin algorithm update and sent companies around the world […]
Social Signals
Of the three major search engine ranking factors, social signals are by for the least utilized in the automotive industry. Since 2010, Google has been […]
Citations and Directories
This is one component of a proper automotive SEO strategy that shouldn’t be on our list. We really wish it didn’t have to be. It’s […]
Local SEO Factors
In the automotive industry, localization is everything. People search in their immediate area for dealerships with which to do business. It’s that simple. Unfortunately, most […]
A Visualization of Modern Search Ranking Factors: Content
Content is king. If you’ve been in marketing at all in the last few years, you’ve heard this mantra over and over again. The funny […]
Fighting the Walmart Mentality in Automotive Digital Marketing
There are two reasons that Walmart has become the dominant retail for all ages. They have convenience down to a science. You can go there […]
Search Marketing Analysis
It’s impossible to know for sure how well you’re doing on your search engine optimization by doing a few searches. We’ve seen some of the […]
Automotive SEO Awesomeness
One of the reasons that we originally formed Dealer Authority was to make sure that we stayed specialized. It’s a common trend in the automotive […]